These concepts for Deutsche Bank, main sponsors of Frieze Art Fair in Regent's Park, were meant to publicise the Fair without using any images of art, as the Bank weren't sure which art they were exhibiting in the guest's area.
This foldout pack has a large poster on the back (below
This concept uses a die-cut trapezium shape to reflect the rectangles in perspective of cargo boxes and expectant empty rooms as the art fair begins to be assembled.
