![](https://cdn.myportfolio.com/44c8dbabb5cabc1b1181620d491a4d40/ba355597-13d5-4d2b-b063-9a8052b4e010_rw_1200.jpg?h=cc45cf041e8c45b699bcf6829d1be65a)
We developed The Health Insurance Group's brand to appeal to the corporate market using photography (rather than illustration/cartoons) alongside clear, restrained typography. This was first demonstrated in a folder and inserts aimed at the corporate market
![](https://cdn.myportfolio.com/44c8dbabb5cabc1b1181620d491a4d40/7e252e21-deb8-495d-8a7f-b1d15626500e_rw_1200.jpg?h=6dac18700fa7bc5f686e4c10ef6ddad8)
![](https://cdn.myportfolio.com/44c8dbabb5cabc1b1181620d491a4d40/bac1e3be-b888-4bb1-b09b-40c1f2facae0_rw_1200.jpg?h=e15ba261fcd1d469e0cc2bebf5aa8f9d)